The Art of Shaping the Future

What does "Shapership" mean?

Shapership is the Art of making alternative and meaningful Futures visible, desirable and actionable. 

The key rests in the way we look at the world.

Above all, Shapership is a way to "look" at the world, completely aware that "the eye only sees what the brain is ready to understand", thus that we have the power and freedom to change our "Reality".

Shapership is a new concept we invented and wrote a book about to open "windows" in the Minds.

The word associates

  • "Shaping" (as in "shaping a diamond")
  • and "Ship" (meaning "a skill", as "craftsmanship" means a skill in a particular craft)

Shapership is the Art of shaping new Realities, opening up new paths to the Future and transforming Society for the better. 

It is an ability that every person, anywhere in the world, possesses from the moment they face Reality in fresh, creative, visionary and sometimes revolutionary ways,

  • with a clear acknowledgment of "what is" and needs to be challenged
  • with a Transformative Vision of "what could be" which opens new possibilities
  • associated with perfectly connected and aligned transformative innovations and visionary initiatives to make the "Transition" path visible and actionable

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When Mental Maps Shape the Landscape 

The Art of Shaping the Future is about changing the stories that shape our Lives, so we can change the way we shape the landscape

We create Stories and stories shape our lives. 

They are our maps

They define the meaning we give to our experiences, our sense of identity, what we believe is possible or impossible and the Future we imagine - thus our priorities, the decisions and actions we make TODAY.

We all know that "The map is not the territory".
But do we care enough about HOW our mental Maps shape the Landscape?
Because the fact is: every day, each of us make decisions and take actions based on more or less "accurate" or obsolete mental Maps.
This is how we shape the landscape.

The "Art of Shaping the Future" is about the Power and the Freedom to change the stories that shape our lives, so we can change the way we shape the world.

That is possible through to a series of Shifts in Thinking and Perspectives. It means changing how we think and what we think. It means adopting vanguard lenses and paradigm shifting visions, allowing for a creative reconstruction of what we commonly accept as the "Reality".

At its core, the Shapership Attitude suggests to "make the Future we imagine the cause of the Present". It demands to cultivate deliberately the Awareness of the "Future in the Now", the sense of Hope and Purpose in what you are doing.

The key rests in the way we look at the world, in other words, in our capacity to "Map our Mental Maps" and the landscapes they let us see. 

By consciously being aware and choosing the way you look at "Reality", by adopting the Altitude Attitude, you can form new perceptions. You can make wiser choices and live a Life richer in possibilities.

Shapership stands for "more Imagination and more Freedom to make radically different and meaningful Futures emerge, in tune with the highest human Hopes and aspirations

Ultimately, Shapership stands for the Future on Hope, Imagination and Radical Wisdom, rather than building it on Fear, Despair or violence

Who is behind the concept? 

Us! Aline and Jean-Louis, are the Founders of Shapership. We are a known "Hot Shop" in Creative Thinking and Strategic Innovation. We are unorthodox but we get results. We are appreciated for our capacity to create "Shifts in Minds for Shifts in Action" and help the people we collaborate with broaden their perspectives, unlock their Imagination and open doors for new possibilities.

After 20 + years of extensive experience with leading companies and organisations, we invented the concept of "Shapership", wrote a book, assembled our know how, created new activities and give birth to the Shapership Academi. a place to learn the Art of Shaping the Future

The Shapership concept and practices are dedicated to Purpose-driven citizens and communities who, instead of focusing on repairing or "fixing" a dying MAD Land, are ready to expand their perspective and boost their imagination to shape a radically different Future for themselves, their families and communities.

The need: building the Future on Imagination, Hope and Desire rather than on Fear, Despair or Violence 

The world out there seems to going crazy. 

What are we looking at? A world is collapsing while another is emerging right before our eyes. It is similar to the metamorphosis of a caterpillar into a Butterfly: the breakdown of an existing voracious civilization and the simultaneous potential birth of a new viable civilization for the Future.

We are living not in an era of Change, but in a change of Era, Jan Rotmans, professor of transition studies and sustainability 

Confronted with all that, we can look at the situation in two very different ways which generate very different emotions


the end of the world

Either, we remain prisoners of Regression forces,

Fear, Egos, Lack of Imagination, Despair, Fatalism and a craving for Certainty - which supersede the desire to move forward and generate the risk of our going back to "more of the same", Autoritarism, Polarisations and Exclusions


an aspiration for a more beautiful world 

or we are guided by the Opening forces we carry within ourselves 

such as Courage, Hope, Creative Energy, Imagination, which may drive us to shape a different, desirable and viable Future

The key rests in the way we look at the world, in other words, in our capacity to "Map our Mental Maps" and the landscapes they allow us to see. 

The Future we imagine is the Cause of the Present we live. 

The meaning of our life and the decisions we make TODAY depends on the Future we imagine. 

But we are currently going through an immense crisis of Imagination.

As Jonathan Crary describes in "Capitalism 24/7", an entire generation and in fact the entire world, have lost their capacity to dream.
In an era where a word unpolluted by Bullshit comes as a surprise, we need to recognise that our inability to imagine a Future that is different from the Present is catastrophic! It leads to Fear, Despair, Cynicism, even to Violence and to the endless Repetition of the S.O.S - Same Old (short-term) Solutions (the official version being Same Old Shit)- which pretend to solve problems using the same old obsolete paradigm. The kind of attitude that leads the ostrich to bury its head in the sand!

Shapership answers the vital need to move from "Apocalypse Now" to "No Apocalypse, Not Now"

From the "Nostalgia of the Future

a "poetic awareness of a Future which is forever gone"!

to the "Erotica" of the Future 

a radically different narrative of the Future that resonates with our deepest Aspirations, Hopes and generates an "erotic" attraction.

Without Imagination, Hope vasnishes. We remain stuck in the dominant worldviews: the story of Scarcity, Separation, Competition, Efficiency, Infinite Growth, Power over others, etc.

We need alternative "Meaning-Making stories" of the Future that resonate with our deepest Aspirations and provide actionable guides to a viable Human Future. Narratives able to generate a passionate desire for the Future.

"Be careful about the Present you create because it must look like the Future you dream of."

Proverb from a Collective of Bolivian women

What can Shapership bring you?

The "Altitude Attitude"

Shapership can help you become an "I Opener", an "Eye Opener" , an "Eye Hopener" and a "High Hopener", able

  • to think BIG and radically DIFFERENT
  • to consciously try new points of views to transform the way you see the world and your place in it
  • to put your Imagination, Inspirations and Aspirations at the service of your Life and Life in general!

An attitude of Radical Authenticity, Creative Imagination and Unconventional Wisdom which leads to challenge and escape the prison of "representations", to see things with fresh eyes, to make meaningful and desirable stories of the Future Visible and actionable.

Instead of trying to "solve" current problems within the same paradigm, Shapership offers a set of Mindsets and practices to move from a MAD world (leading to Massive Assured Destruction) to a NO-MAD world. 

The Shapership attitude is inspired by the great scientist Buckminster Fuller who said:

You never change things by fighting the existing Reality. To change something, build a new model that makes the existing model obsolete

Shapership is for you if instead of focusing on repairing or "fixing" a dying MAD Land, you aspire to boost your Imagination, develop the Mindsets of the Future and actively shape a viable and desirable NO MAD Future within your family, your communities, your organizations, your "territories" or your field of practice.

A radically different Meaning-making story of the Future, based on genuinely different worldviews, in tune with your deepest Aspirations and Hopes.

Putting Shapership into practice: our activities

The Art of shaping the Future(s) is our Passion. 
We can guide you to put the Shapership attitude into practice. Everyday. 
By consciously being aware and choosing the way you look at "Reality", by adopting the Altitude Attitude, you can form new perceptions. You can make wiser choices and live a Life richer in possibilities.
Here are 6 different ways to discover and live it, with various intensity. The seventh being reading the Book. 

Strategic and Transformative Consulting

Making sense of a Landscape of change and navigating uncertainties with new Perspectives on Future possibilities and Innovation 

From Roadmapping to Broadmapping

Reframing " Mental Maps" to Shape the Landscape: an individual and group narrative coaching approach ignited by a powerful Metaphor and Game

Compact and customised guided rehearsals of your Future

3 hours to open radically new paths

The Shapership Academi

Alternatives + Creativity + Aspirations + Disruptions + Education + Movements + Imagination

A Unique Transformation and Education Initiative designed for purpose-driven Citizens who aspire to boost their imagination and learn the Art of Shaping the Future

"Jamming Together": Jazz and the Art of Collaboration

A powerful metaphor of Creative Collective Intelligence

Lectures on Anticipation

Enlarging Perspectives on the Future and getting to "Transformative Innovation"

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