Our Team 

We are unorthodox, but you get results!

Aline Frankfort & Jean-Louis Baudoin
Aline Frankfort & Jean-Louis Baudoin

The Art of shaping the Future(s) is our Passion!

It is also the field in which we have a wealth of experience. 

We help people, teams, organisations and "Communities of work" to face their challenges with the Imagination, bold thinking and Creativity needed to shape a radically different and desirable Future.

We design and facilitate transformative conversations and sessions that generate "Shifts in Minds for Shifts in Action" and allow them to

  • challenge and escape the "prisons" of representations
  • see things with fresh eyes
  • broaden their perspectives, 
  • explore the unknown with imagination 
  • navigate uncertainties with pleasure 
  • unlock imagination and open doors to new possibilities 
  • make transformative meaning-making stories of the Future visible, desirable and actionable, rather than continuing to solve problems within the same paradigms

Both imaginative and truly informed, these narratives are based on lucid hopes and yet create Desire. What we call the Next Appeal: the "Erotica" of the Future. 

All along our collaboration with our clients, we draw on the purpose-led approach we have developed, which is inspired and supported by State-of-the-Art methods we master: Serious Creativity, Lateral Thinking, Strategic and Scenario Thinking, Prospective, Regenerative approaches and Blue Economy, Cognitive Psychology, Systems Thinking, MIT Transformation Theory U and Narrative Therapy.

Among other aspects, we are known and renowned Experts in State-of-the-Art, time-tested, proven around the world Thinking methods. We use and transmit the Six Thinking Hats"® and "Lateral Thinking"® , both invented by Dr. Edward de Bono, one of the world highest authorities in the field of Creative Thinking. He accredited us as experts in the early nineties.

We have blended together Wisdom, Humour, Academia, Neuroscience, Creative lenses, Jazz, extensive Know Hows, Unorthodox Approaches and Passion to create a one-of-a-kind consultancy committed to help our clients build their Creative Agency, i.e.their capacity to create new Futures, filled with new meaning and continuous purposeful Creativity, in tune with their Aspirations and the imperatives of our times.

Our core expertise: Shifts in Minds for Shifts in Action 

Regenerating mental Maps to navigate and shape the Landscape 

We create the space needed to safely make deep changes in the way you see, think and perceive "reality" as it is today and as it "could be" in the Future. 
It is our capacity to create deep Shifts in Minds which enabled us to successfully help hundred of people and teams to make wise decisions and shape their Future. 

Indeed, 90 % of errors in decisions are due to errors in perceptions. No one can take wise decisions and create the Future starting from obsolete "mental maps". This has nothing to do with "intelligence", but

  • with a crisis of perception: the inability to see an emerging novel reality by being locked inside obsolete assumptions or business paradigm.
  • and a crisis of imagination: the incapacity to open up transformative visions to create today a viable future in a new paradigm.

The key rests in the way we look at the world. In other words, in our capacity to regenerate our mental maps - worldviews, beliefs, stories, perceptions - and the landscape they allow us to see. 

Instead of leaving people trapped by their assumptions and worldviews, these Shifts allow them to challenge their ways of Seeing, to reinvent their approaches and to switch from Renovation (Business as Usual) to transformative Innovation (Business as UNusual).

These shift allow anyone

  • to see and decode the World with new lenses
  • to understand a world that is still largely unknown
  • to sense new opportunities, emerging needs and demands
  • to seize them creatively and develop a Vision for the Future
  • to actively Shape the world in new ways

For the Past 25 years, we have actively helped groups to

  • shape "Meaning-Making Stories" of their possible Futures based on shared mental maps and regenerated assumptions
  • reinvent their Business, their Strategies and the way they build them in unstable conditions
  • envision the next wealth-creating strategic initiatives, imagine dramatically different Business models, radically improve existing ones and disrupt their system with a Purpose
  • design and drive an innovation portfolio of Future-relevant value propositions
  • reinvent their company (Fit for the Future practices)

What our clients appreciate

The profound - not cosmetic - transformation of mindsets, Thinking and perceptions in the perspective of their pertinent contribution to the Future. They enjoy how we help them challenge old limitations, explore new possibilities, reconsider everything they know, move from EGO to ECO and GO DO GOOD for the world. 

The origin of shapership, our new approach

After 20 + years of extensive experience with leading companies and organisations, we invented the concept of "Shapership", wrote a book (published in 2018 in French and English versions), assembled our various know-hows and reshuffled them into the new practices we offer.

All our activities embody our Passion for purposeful Change(s). They share a same spirit and boost the Shapership Attitude: facing Reality "as it is" and "as it could be " in creative, visionary and sometimes revolutionary ways, with Radical Authenticity, Creative Imagination and Unconventional Wisdom

All we do has the same goal:

Our ambition is to drive as many people as possible to invest in the Future in rich and meaningful ways (full of ideas, dreams, beauty, aspirations) so that, in return, this Future can change their experience of the present and create desire: we call it the "Erotica" of the Future, the "next appeal" if you will, as opposed to the "Nostalgia of the Future" - a "poetic awareness of a Future which is forever gone".

Let the Future you imagine be the promise of a more beautiful world and your strategic Guide. Today.

Shapership stands for building the Future on Imagination, Desire, Hope and Radical Wisdom, to resist Stupidity, Fear, Despair and Violence

A word from Michel Bauwens

Founder of the Peer to Peer Foundation, Author, Researcher
One of the most influential personalities of the 21st Century and Godfather of the Shapership Academi 

To survive the chaotic transition period we are traversing, moving from caterpillar to butterfly stage, we have to change collectively, as local, national and planetary citizens; we have to change relationally, learning to cooperate cosmo-locally; and we have to change individually, as we move from ego to eco. We are not fully born with these skills, we learn them, and to learn them, we need skilled mentors and facilitators, who have an understanding of all these levels at the same time.

These people are rare, but you will find them in the amazing people of Shapership. Look no further to find peers in this journey.

Shapership is an invaluable commons of capabilities and experiences.


  • The Corporation map, 1992, a visual metaphor of the organization as a living system " accessible for free on demand 


What our clients say  

"I have always had a problem working with consultants! This is why I really appreciate collaborating with Aline & Jean-Louis.

I like the fact that their approach is truly personal and always customized. Thanks to that approach, a dynamic of cooperation immediately sets in from the very start of any project.

Aline & Jean-Louis adapt to the tempo of the group and of the individuals in the group. Always relaxed, full of humor and provocative, they apply a structured, professional and rigorous methodology.

They manage to rapidly create a "space" at the heart of which any team can totally "own" their subject, discover new methods to think about it, feel free to generate its own solutions and draw conclusions that are naturally "bought" and applied.

The various projects I have successfully conducted with them over the past years have all delivered concrete and durable results. But, more than successful outcomes, these projects have been, thanks to them, the start of new adventures for the companies concerned, deeply transformed by a deep cultural change."

Pierre Winant, CEO, Member of the Board

Materia Nova
Materia Nova

"Aline Frankfort and Jean-Louis Baudoin are two peerless strategists who have been my key resources persons during the strategic repositioning exercise performed at Materia Nova, an exercise during which I was really able to discover and appreciate their added Value"

Dr. Luc Langer, General Manager, Materia Nova (Material R&D Center)

 "Aline and Jean-Louis have brought us the tools and the open confrontation to make us think hard about our future, to agree amongst ourselves on the major trends and domains that will open up and our contribution to society.

They enabled our Management Team to overcome our limiting assumptions. They helped us "stretch" our Imagination with a professional, pleasant and always constructive support."

Many thanks. FYI, we just decided to launch two initiatives to continue working on two opportunities that came out of our workshops. I expect teams to get staffed on this as of the start of next year."

Filip Pintelon, CEO, Barco Medical

Microsoft Innovation Centre
Microsoft Innovation Centre

I had first the chance to meet Aline when she came to coach startups on their Business Model Canvas (Aline co-authored the book Business Model Generation) in a MIC Boostcamp. It was like travelling for the first time with a flying saucer when you only have been doing bicycles till there... After that first experience, Aline coached a complex value definition question on Clouds Computing with a very strong group of experts and she succeed to help that group to extract some very useful insights during a collective intelligence session she animated with brio. Thanks Aline !."

Ben Piquard, Managing Director, Micrososft Innovation Center, 2012.

"Thanks to Aline and Jean-Louis and the methods and tools they brought to our RD team,we were able to align ourselves on key strategic issues and generate a funnel of creative opportunities in a very short period of time. This ideation process under constraints is a vital capacity for any team reflecting on "why" they are there and "what" they are doing.

Highly recommended for teams ready to be challenged!"

Gery Gevers, Executive Vice President Digital Solutions at IBA, Former R&D, VP Research & Development

"The Scenario Thinking Method has allowed our two "Future Scenario Teams" to escape their traditional Thinking highways, to explore how our Strategic Landscape could evolve in unanticipated ways and, as a response to those changes, imagine how Eurocontrol's Future could unfold. We ended up with a set of 4 Strategic Narratives based on a set of fundamental decisions and actions.

They lead to strategic conversations and later, better or at least conscious choices regarding the impact we wanted to make"

Jean-Luc Garnier, Director Safety Division

"Aline and Jean-Louis are Top of the Shelf professionals. They possess the rare talent and the real expertise in changing ways of seeing, in making creative and disruptive concepts and ideas emerge from a group of people.

They also succeed thanks to their exceptional human « touch » and their capacity to create cohesion in a team which then feel "carrier" of the project and ready to make it happen and succeed."

Christian Vergeylen, CEO, ONDEX France