Our Vision

Fear versus Desire

"Be careful about the Present you create because it must look like the Future you dream of."

Proverb from a Collective of Women in Bolivia

We create Stories and stories shape our lives. They define the meaning we give to our experiences, our sense of identity, what we believe is possible or impossible for our lives, the Future we imagine - hence our priorities, the decisions and actions we make. 

In other words, the Future IS NOW. 

What happens when we imagine "Apocalyse now"?

What is the meaning of Life today for the people whose vision of the Future is colonized by a belief in an impossibility of Change - an eternal Present - or "Apocalypse now" - the end of the world?

At the opposite, what happens if we can imagine and desire another Future?

What type of emotions, decisions, commitments, actions would those visions create? 

In a period which, within itself, carries as many dangers as genuine opportunities, we are all facing a polarisation in our everyday Life:

  • Either, we remain prisoners of Regression forces - Fear, Egos, Lack of Imagination, Despair, Fatalism and a craving for Certainty - which supersede the desire to move forward and generate the risk of our going back to "more of the same", Autoritarism, Polarisations and Exclusions
  • or we are guided by Opening forces we carry within ourselves such as Courage, Hope, Creative Energy, Imagination, which may drive us to shape a different, desirable and viable Future

Escaping the Regression forces thanks to new Meaning-Making Stories of the Future


Without Imagination, we are stuck in the dominant worldviews: the story of Scarcity, Separation, Competition, Efficiency, Infinite Growth, Power over others, etc.

We need alternative stories of the Future that resonate with our deepest Aspirations and provide actionable guides to a viable Human Future. Narratives able to generate an "erotic" attraction for the Future.

What we call: an "Erotica of the Future", a "Next-Appeal" if you will.

Without that new story, Hope vanishes.

Shapership in an attitude aiming at building the Future on Hopes, Imagination and Radical Wisdom, to resist Stupidity, Fear, Despair and Violence

Zoom NO MAD Land
Zoom NO MAD Land

Shapership stands for "more Imagination, more Courage, more Freedom, to create the Next Appeal: the "Erotica" of the Future.

Because our wisest decisions are made from Choice, Desire and Hope rather than from Obligation, Fear and despair.

Because Thinking is resisting and escaping everything that maintains us in our "prisons" or in the cave of our representations: Denial, Ignorance, Dogmatism, Conformism, Fatalism and blind Rationalism.

Because putting Imagination at work is resisting the Repetition of the Past, Hopelessness, Fear and Cynicism.

It is opening the "possibility of new possibilities".

Interested? Discover Shapership in Practice or Learn the Art of Shaping the Future in the Shapership Academi